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Monday, May 21, 2012

Doing Business in the Islamic World

Posted by admin on April 26, 2012

Here at Open for Market, we are always on the lookout for emerging markets. Today, apart from China, much of that market is in the Middle East and Southeast Asia, specifically the booming economies of Malaysia and Indonesia. It just so happens that both these countries have Islam as the dominant religion. And anyone who wishes to do business in the Islamic world, from a retail supplier to an IPv4 broker to a constr

Of Accomplices and Accomplishments

Posted by admin on April 3, 2012

Every time a quarter ends there is the feeling of accomplishment: of having done something which would only have been possible with the assistance of other people, namely one’s employees working together as a company. In the light of having finished the first quarter of 2012, I can only look back at the past experience with much joy and fulfillment in my staff who have made things possible. To accomplish is n

How Marketing Shifted Over Time

Posted by admin on February 28, 2012

Over the past two decades, marketing has steadily become more complex and involved. Whereas once it was possible to print a few fliers, hold an open house, and put up a “For Sale” sign to move Park City townhomes, these days it can take so much more. Marketing teams are often doing more now than before, with far less preparation time, and with a lot more openings to interact with people they never did i

Preparing for Tax Year 2011

Posted by admin on February 7, 2012

It’s nearly that dreaded time of the year again, and I’m not talking about Valentines. Tax year 2011 processing will be here in no time. I moved into a River Reach furnished apartment last month, and was thus reminded of the change in residence for my tax forms. In case any of you forget, I have thus noted down the documents you need to make the tax season pass as painlessly as possible. The following i

Entering the Professional Consulting Business

Posted by admin on December 22, 2011

Thanks to years of being corporate mice, many of us have acquired skills and experience relating to a particular field or industry. Therefore, when we finally decide to leave our slave drivers and strike out on our own, most of us have two options. One, we can put up a business related to the industry we left, or perhaps cater to a niche where we have an interest in. A car salesman, for example, could be come a con

Catering to a Specific Niche in the Market

Posted by admin on December 9, 2011

As competition gets tighter and tighter, companies are adapting to the saturation of the market by choosing either one of two courses: Widen the product range (ala Wal-Mart), or diversify into other market opportunities; or Focus on one particular market niche and specialize in that area For most businesses, it can be hard to choose the first course of action. Limited capital might not permit it, or challenges in

Make Your Website a Constant in Your Client’s Lives

Posted by admin on November 28, 2011

The online business model is a relatively new concept in the world of commerce. It’s easier to break into, faster to generate profits, cheaper to run, and it can be applied to nearly any type of endeavor a human being can possibly think of. Whether you are running and online casino, selling medical supplies, or dealing in information about space aliens, you can be sure that there will people who will want you

Tapping Mobile Media to Lower Marketing Costs

Posted by admin on November 16, 2011

Everyone who ever started a company from scratch knows that getting a business off the ground can cost a lot in terms of time, money, and more in sweat and tears. Getting people to know your business can be one of the hardest and most expensive costs incurred, especially if you are planning to introduce products to a specific range of consumers within a wide region. TV spots, billboards, banners, newspaper ads –

Promoting Your Business Online

Posted by admin on October 21, 2011

Having a business these days is relatively easier compared to how it was decades ago. Well, at least when it comes to promotions. There are different ways to do it now, and these ways are definitely faster. The worldwide web has indeed made promoting business a simpler task. It still requires work, but with wise use of the Internet, your business could already be promoted in a few clicks. The first things you need

Website Elements for Brand Image Consistency

Posted by admin on September 27, 2011

It has been stressed before in a number of places that the brand image extends to more than just the logo or the marketing materials. The brand image must reach into every corner of the company and touch everything that the business presents to the public. This means that the employees must also become walking representatives of the brand’s values. It also means that the services the business provides for its